British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. iAds, Apple’s bid to run advertisements inside apps, is expected to make its UK debut in September. Separately, Google has adopted what its chief executive, Eric Schmidt, calls a “mobile first” approach, prioritising investment in a medium that has become “fundamental to everything we do”.
With the iPhone moving into mass market territory and the iPad selling 200,000 units a week, Apple’s decision to start selling mobile advertising seems likely to concentrate a few media minds.
In early June, Steve Jobs demonstrated iAds in front of Apple developers in San Francisco. The ad he showed off was a work-in-progress by Nissan. The demo, which included a 15-second video, an interactive application and a form to sign up for a competition, didn’t quite live up to Jobs’s aim of “trying to combine the emotion of video with the interactivity of the web”. But it was slick. In the future, Jobs promised, iAds would bring in the revenue that would allow developers to continue producing “free and low-cost apps to delight users”.
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British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. iAds, Apple’s bid to run advertisements inside apps, is expected to make its UK debut in September. Separately, Google has adopted what its chief executive, Eric Schmidt, calls a “mobile first” approach, prioritising investment in a medium that has become “fundamental to everything we do”.
With the iPhone moving into mass market territory and the iPad selling 200,000 units a week, Apple’s decision to start selling mobile advertising seems likely to concentrate a few media minds.
In early June, Steve Jobs demonstrated iAds in front of Apple developers in San Francisco. The ad he showed off was a work-in-progress by Nissan. The demo, which included a 15-second video, an interactive application and a form to sign up for a competition, didn’t quite live up to Jobs’s aim of “trying to combine the emotion of video with the interactivity of the web”. But it was slick. In the future, Jobs promised, iAds would bring in the revenue that would allow developers to continue producing “free and low-cost apps to delight users”.
