Author Archives: Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Report: Digital Marketing Budgets To Increase In 2010
Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and 28% of firms [...] Continue reading →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

“Inkbait”: A Case Study In Linkability
In the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, encourage and algorithmically [...] Continue reading →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

SEOmoz Leaves The Consulting Business To Focus On Software
SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says the company will [...] Continue reading →

From Search Engine Land:

Finally! Yahoo Search Weather Report : January 2010
The Yahoo Search Blog dusts itself off to announce a search update happening right now. The last “weather report” Yahoo announced was in September 2009 – typically, Yahoo would announce these updates monthly.
We actually expected this to be announced. I was tracking a [...] Continue reading →

From Search Engine Land:

Yahoo’s Q4 2009 Revenues Down Only 4%, Search Ads Down 15% YoY
Yahoo announced their fourth quarter 2009 earnings just minutes ago. They reported better than expected earnings, with a decline in revenue of only 4%, year over year. Most of that decline came from a 15% drop in search ad [...] Continue reading →

From Search Engine Land:

Playing Games With Customers: Is Foursquare The Future Of Local Search?
Congratulations! You are now the Mayor of Search Engine Land!
If that sounds familiar you are one of the growing number of people using/playing Foursquare, a mobile app that uses the location of your mobile device to encourage users to “check in” [...] Continue reading →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Beats Estimates With Very Strong Q4: $6.67 Billion
Google posted a very strong Q4, given the recession, with $6.67 billion in revenues. This beats financial analyst general consensus estimates. Here are some [...] Continue reading →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Buys Search Ad In Response To The China Decision
The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or “Google vs. [...] Continue reading →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

10 Tips For Working On A Collaborative Link Campaign
If you’ve never worked for a client who also has other people doing the same thing you do, just wait…you will. For particularly large [...] Continue reading →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Now Collecting Local Reviews From Non-Traditional Sources
In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review [...] Continue reading →