SearchCap: The Day In Search, December 31, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Thursday 31 December 2009 4:07 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Doesn’t Want Searchers To Find SEOs & Web Designers

    If you go to Google.com and type “hamburgers,” “shoes,” “candy,” “grills,” “beer,” and hundreds of other terms of ambiguous local intent, Google will almost always show you local results on a map that’s tied to your IP address. But type in “seo,” “seo company,” “web design company” and several terms related to these two types [...]

  • As Verizon Implements Bing Default Search Deal, Company Sees User Backlash

    The wide-ranging search and advertising deal between Verizon Wireless and Microsoft reportedly cost Redmond between $550 million to $650 million in revenue guarantees over five years, according to prior reports in the Wall Street Journal. The deal specifically exempts Android handsets, such as Droid, from the provision that Bing become the default search engine on [...]

  • Google Updates Toolbar PageRank For New Years 2010

    To kick off the 2010, Google is currently exporting the PageRank values to the Google Toolbar. Yes, there are major reports of a Google Toolbar PageRank update taking place right now. This may become a New Years tradition for Google. Last year, Google pushed out a PageRank update for New Years 2009. [...]

  • Year In Review: Local Search & Maps

    While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of [...]

  • Search Month European Edition, December 2009

    In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in December. Google fined $430,000 dollars in France. A Parisian court ruled that Google should be fined over $430,000 dollars because it has broken French copyright laws by displaying snippets of books [...]

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SearchCap: The Day In Search, December 30, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Wednesday 30 December 2009 3:54 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Now That Everything Is Known, Will The Nexus One Launch Generate a Collective Yawn?

    The way that the “Google Phone” rumors and later Nexus One blogging played out probably mean that when Google finally announces the device on January 5 (in all likelihood) there won’t be much news. I could be quite wrong of course. Regardless, I imagine the event will be interesting — something like “a year of [...]

  • Year In Review: Search Goes Mobile

    The iPhone was introduced on June 29, 2007 and that was effectively the beginning of the mobile internet era. With the iPhone also came the acceleration of mobile search for Google, the default engine for the iconic Apple device. This year mobile became a cornerstone of Google’s strategy with a string of announcements, product tweaks and [...]

  • Top 10 Reasons Your Website Should Go Mobile

    The mobile web is a fascinating space that is still in its infancy. If the current capabilities of mobile devices are a sign of things to come, I can only imagine what will be possible five years from now. Here are 10 reasons I think that anyone with an online presence should establish a [...]

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SEM Industry

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Social Media

Video, Music & Image Search


SearchCap: The Day In Search, December 29, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Tuesday 29 December 2009 3:57 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Hitwise: Facebook More Visited Than Google on Christmas

    Hitwise tweeted this morning that Facebook reached the number one site in the U.S. for the first time ever and it happened on Christmas. The tweet was in it’s normal less than 140 characters and read: Facebook was the most visited site in the US on Christmas Eve and Christmas Day. 1st time the site [...]

  • Google Movie Search Bug Shows Cryptic 9/11 Attacks Reference

    This morning spotted a case where Google Movie Search began showing this cryptic message about the September 11th attacks on the World Trade Center and United States. A search for [movie: nine nyc] returned the words “Showtimes for September 11 attacks” in the blue bar under the search box. Here is a picture:

    Google [...]

  • Google Android Press Event For Jan. 5 – Announcing “Nexus One” Google Phone?

    We just received a press invitation from Google to an “Android Press Gathering” for January 5. That coincides a report that T-Mobile has advised employees that Google will be selling its own phone with T-Mobile “support” on January 5. So, the rumor of a new Google phone called “Nexus One” is moving closer to reality. From [...]

  • Four Unobvious Strategies For Improving Google AdWords Profitability

    Sometimes the ideal AdWords strategies are counterintuitive. If you’re in a competitive market, you need every optimization you can get. The following tips will give you an edge in profitability.

  • Collecta Launches Dedicated Real-Time MySpace Search

    Collecta has announced a real-time search tool that taps into content posted on MySpace. The dedicated MySpace search includes the public comments, blog posts, videos, photos, and links that are posted by MySpace users. It can be accessed at myspace.collecta.com for now, and Collecta says the MySpace content will eventually be incorporated into its primary [...]

  • Microsoft Hopes To Grow “Bee-Ying” (Bing) Share In China

    Reuters published an article today in which Microsoft asserts that China is its top search priority: “Microsoft is committed to the China market and the search market in China is the most important strategic market for Microsoft,” the company said on Tuesday in emailed responses to questions from Reuters. China has the largest internet and mobile markets [...]

  • 4 Comparison Search Tools You May Not Know About … But Should

    I may be the only one who noticed, but it seems to me that 2009 saw an unusual amount of new comparison search tools released. Perhaps it was the launch of Bing, or the growth of real-time search? I don’t know, but something inspired programmers to develop new tools and sites to let us compare [...]

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WebHostingRating.com

Posted by Elisheva Wiriaatmadja | Product Review | Tuesday 29 December 2009 10:49 am

Looking for a webhosting company, the best place to find reviews of the best web hosting companies out there is WebHostingRating.com. You will be able to find a complete web hosting directory PLUS their ratings! You can also find a page of the top web hosting companies and webhosting award.

It also offers a wealth of information, tips and comprehensive guide to web hosting, web development and others. Before you decide a hosting company at all, I highly recommend you to have a look at their website to see where your potential webhost here ranks.

SearchCap: The Day In Search, December 28, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Monday 28 December 2009 3:55 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Logo The Worst Identity of 2009, According To Brand New

    Under Consideration’s Brand New devision posted their best and worst identities of 2009. Guess who made the top of the list for the worst identity? Bing, bing, bing – you got it, it was Microsoft’s new brand for their search engine – the Bing logo. Honestly, I am not sure how reputable the [...]

  • Attribution: What It Is And Why It’s Important

    Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate, interactive attribution is so crucial: “The de facto industry standard of measuring the value of campaigns or media placements by the most recent click or interaction is ripe for [...]

  • Google Analytics Adds New Features

    Following October’s release of Google Analytics new features, Google has just released another set of very cool new features. Among them is “Annotations,” a tremendously useful new feature both to analysts as well as executives, who are usually not up to date on granular details about website activity. The annotations feature basically allows users to make [...]

  • Natalie Portman Is Not Dead – Despite What Google’s Real Time Results (Sometimes) Say

    Irony & deja vu. Earlier this year, a rumor swept the internet that Jeff Goldblum had died — and for a short time, searches on Google seemed to confim it. Now the same is happening to Natalie Portman — who like Goldblum, is alive and well despite what Google’s search results say. Jeff Goldblum Is NOT [...]

  • Google Launches AdWords Professionals Search

    Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for certified AdWords professionals based on location and budget.

    After you conduct a search, you can narrow your search even more by checking off additional services offered by the agencies in Google’s database. [...]

  • IBM CEO’s Take On Google’s World Domination: “No.”

    Sam Palmissano has transformed IBM over the past decade or so that he’s been in top positions in the company. IBM isn’t just a mainframe hardware company any more—it’s involved in a wide range of businesses, throughout the world, and unlike many tech companies is still growing—and some of the best SEOs in the world [...]

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Link Building

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Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search


SearchCap: The Day In Search, December 24, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Thursday 24 December 2009 3:35 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • From NORAD Santa Tracker To Twitter: Santa Tracking For Christmas Eve 2009

    Merry Christmas! Christmas Eve, that is, and you know what that means. Santa Claus is coming to town! How long until he arrives? Can you spot him in flight? Yes, Virginia. There is a Santa Claus, and he can be tracked. Below, a round-up of Santa trackers. Most of the ones below come from NORAD, the [...]

  • Christmas ‘09 Logos From Google & Others

    As many of you know, Google started their holiday logo blitz earlier this week. Google has now posted four of (I believe) five logos they have for the holidays. We also have logos from Yahoo, Bing, Ask, DogPile, Baidu and many other search engines and search industry web sites. I wanted to [...]

  • Do You Know What Your Customers Say About Your Business?

    Do you ever read reviews of companies you do business with? Do you read product reviews before buying a new camera, vacuum cleaner, or computer? If so, you are not alone! According to Lynn Terry on Clicknewz.com, 90% of consumers use reviews at least some of the time when planning purchases. That being said, as [...]

  • Yahoo Top News Site, Google Second; People Spending More Time With Fewer Sites

    According to November comScore data (published by TechCrunch) Google News is the second largest online news property in the world in terms of traffic. Yahoo ranks as the top global news site. Here’s the partial comScore list:

    Yahoo News Google News New York Times sites CNN China’s QQ.com BBC MSN

    In the US Yahoo still ranks as number one but Google News reportedly [...]

  • AOL To Cut Staff By One-Third

    In a Security and Exchange document filed on Tuesday night, AOL plans on cutting about one-third of their staff, about 2,300 people. The filing said, “the Restructuring will include the reduction of approximately a third of the Company’s current employee base, which will be conducted on a voluntary and involuntary basis.” AOL became an independent [...]

  • Fun Stats: 28% Of Sites Use Google Analytics; 5% Have Facebook Or Twitter Links

    Factual has analyzed data from 4 million web sites and provided a holiday gift for stats junkies. Did you know 5% of pages have either a Twitter or Facebook link? Or that 28% of sites run Google Analytics? Or 12% of them run Google AdSense? Now you do! The core data comes from CommonCrawl, a non-profit [...]

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Link Building

Searching

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Video, Music & Image Search


SearchCap: The Day In Search, December 23, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Wednesday 23 December 2009 3:58 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Paying Luggage Fees At Two Bay Area Airports

    Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage fees for all outbound travelers at San Francisco and San Jose international airports. It’s part of the Yahoo for Good campaign, and as local news reports suggest, it’ll probably help build some goodwill [...]

  • FTC To Take A Closer Look At Google-AdMob Transaction

    The 30-day window for the FTC’s review of Google’s $750 million acquisition of AdMob is now up and the regulatory agency has decided it’s going to take a closer look at the impact of the deal (”second request”) on the nascent but rapidly evolving mobile advertising sector. This means that the FTC will be gathering [...]

  • Five Search Marketing Predictions For 2010

    Staring into a crystal ball is a dangerous undertaking, especially when you’re attempting to predict the future of a market as dynamic as paid search. Leading analysts continue to project that paid search marketing spend in the U.S. will grow from $13 billion in 2009 to $26 billion by the year 2014. But [...]

  • 9 Clues That Your Branding Program Sucks

    Sometimes it’s difficult for non-marketers to reasonably gauge the overall success of branding programs, because they have neither dashboard nor perspective to use as benchmarks. This post suggests easy-to-identify measurements to serve as general indications of the marketing department’s success in building a brand (henceforth referred to as [brand]) to top of mind with [...]

  • 6 New Years Resolutions For In-House SEMs

    Your resolution list might look different than this one, but that’s not the point. The point here is that you actually have an SEO resolution list. Either get cracking on those projects that stalled in 2009 and find your success by managing the work smartly, or use some of these ideas to jumpstart your 2010 [...]

  • 5 Things On My B2B Wishlist For 2010

    It’s that time of year again where we tend to reflect on the past year and look forward to a fresh start. People are already writing some amazing content about great B2B articles in 2009, B2B social media predictions for 2010, and ideas for improving your B2B search results in 2010. I am going to take a [...]

  • Cute: Yahoo Targets Former Employee Names on Google AdWords

    TechCrunch has screen shots of Google AdWords ads targeting Joshua Schachter’s name, a former well-knwon Yahoo employee, leading to Yahoo’s recruiting web site. In fact, Joshua Schachter tweeted about it yesterday, where he said, “yahoo’s running recruiting ads against my name. classy.” Soon later, Rasmus Lerdorf, another former Yahoo employee, tweeted he was [...]

  • Core Principles For Life & Conversion Rate Optimization

    I’d like to humbly offer three steps to becoming a conversion rate optimization guru and a better person into the bargain. At first I thought I might like to write this post as a semi-comic (if I wrote it right) Glengarry Glen Ross style rant “A-B-C…A-always, B-be, C-conversion rate 0ptimizing,” but I decided that might give [...]

  • Report: Yahoo To Close MyBlogLog

    ReadWriteWeb is reporting from “sources close to the project” that Yahoo will shut down MyBloglog next month. MyBlogLog doesn’t hold the blogging community’s attention today the way it did a few years ago, but if the report is true, it will disappoint many who continue to use the service. There was a time in 2006 when [...]

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Paid Search & Contextual

SEM Industry

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Social Media

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SearchCap: The Day In Search, December 22, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Tuesday 22 December 2009 4:05 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Behavioral Targeting & Google Analytics: How To Create Personas

    Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed [...]

  • That Small Country In Europe Offers Big Opportunities

    Are you marketing only to the larger countries in the world? That may be a mistake, and I’ll explain in this post, where I’m taking you to one of the smaller countries in Europe. The Netherlands is only 16,000 square miles, but still has 17 million people living on that small piece of ground, and [...]

  • Latinos Online: How Changing Demographics Of Those Online Impacts Search

    The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. How does this relate to search engine optimization? Understanding who’s online and how they search is core to success in search acquisition beyond simply ranking well. Over a billion people are now [...]

  • 8 Steps To Avoid Link Analysis Paralysis

    When you begin a link campaign, whether you’ve inherited one or you’re starting fresh, it’s obviously a good idea to get a sense of where things stand. There are tons of articles and tools out there that exist to help you do this, and that’s fantastic (and much nicer than what we had a few [...]

  • Google Money ‘Scammer’ Says They Will Settle Legal Dispute With Google

    Pacific WebWorks says it is settling Google suit from the Associate Press reports that the ‘Google Money Kit’ type of alleged scammer will settle the dispute with Google. A week ago, we reported Google filed suit against this organization, in order to help prevent these types of scams. Pacific WebWorks, one of the companies in [...]

  • MapQuest Integrates Citysearch Content

    MapQuest or variations on its name represent five of the top 22 search queries in the travel category (in November) according to Hitwise. However Google Maps is solidly in first place now as the top mapping site online. That puts MapQuest in the position of having to figure out whether to be content with its [...]

  • Yahoo Compels Employees to Take Extended Holiday

    According to the Wall Street Journal Yahoo is compelling most employees to take the week after Xmas off, using vacation or unpaid leave. It is also shutting down offices until after January 1. The move is an effort to save money. Yahoo employees over the past few years have been “encouraged” but until now not required [...]

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SearchCap: The Day In Search, December 21, 2009

Posted by Barry Schwartz | Search Feature News, SearchCap | Monday 21 December 2009 3:57 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Paper: Google Using Legal And Accounting Tricks To Avoid UK Taxes

    The Guardian in the UK is reporting that Google is using “a cross-border network of subsidiary companies to ensure it did not pay a penny in corporation tax on its £1.6bn advertising revenues in Britain.” The publication says that most of the UK-based revenue is recognized in Ireland where tax rates are lower: While much of the [...]

  • Here Comes Google’s 2009 Holiday Logos

    It is that time of the year again, the Google Holiday logo blitz is on for 2009. Google posted their first logo today, and will be archiving them up until the day of Christmas, I believe. You will be able to see them all at google.com/logos/holidays-2009.html. So keep an eye out for them. [...]

  • Report: Google-Yelp Deal Not Happening Now

    Something apparently happened. First TechCruch reported Yelp was going to sell to Google for $500 million or more. There was a frenzy of speculative coverage (including by me) that followed this initial report. The NY Times appeared to independently confirm that Yelp was going to sell. And I spoke to someone (not at Yelp) who [...]

  • Bing! Sues Microsoft Over Trademark Infringement

    Small design firm sues Microsoft over Bing name from Ars Technica reports a St. Louis based design firm named Bing! is suing Microsoft for using their name. Bing! Information Design (www.bing.biz) is suing over “trademark infringement, unfair competition, and tortious interference with business expectancy.” They filed their case on Wednesday, December 16th in Circuit [...]

  • SMX West: Techniques To Adapt & Thrive – Agenda Posted

    Bob Dylan wrote “The times, they are a-changing.” Always…but evolution of search marketing has never been more dynamic. A few examples:

    Google’s universal search, and blended search in general, continue to profoundly alter the SEO landscape, offering new opportunities for visibility. Yet old-school SEO tactics virtually ignore both universal and blended search. Real-time search is shaking up [...]

  • Choose Your Paid Search Landing Pages Wisely

    Paid search landing pages matter. Picking the wrong pages — as machines usually do — hurts conversion rates which forces down bids, which shrinks the size of the paid search program.

  • Case Study: How Google Hosts & Funds A Copyright-Infringing Web Site

    Color me tired. I got a report of a site that reprinted one of our articles without permission. Checking it out, I discovered that miserable combination of someone making money off content they don’t own, paying nothing to host that stolen content on Google’s Blogger service and earning off that content through Google’s AdSense ads. [...]

  • Dialogue Is The New Marketing Paradigm

    Whether they like it or not, every small business has a digital footprint: who they are, what they do, where they are located, and how customers feel about their products and services. Dialogue is in the air: Google’s newly announced focus on real-time search (read: search of dialogue), and the rumors of a possible acquisition [...]

  • Brittany Murphy’s Death & Google’s Real Time Search Results

    The death of actress Brittany Murphy is probably the first test for Google’s new real time search results. Earlier this year, when Michael Jackson died, it took several minutes for the news to make it into Google despite the extraordinary number of searches it was getting. The integration of real time results was designed in [...]

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SearchCap: The Day In Search, December 18, 2009

Posted by Matt McGee | Search Feature News, SearchCap | Friday 18 December 2009 4:30 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Group Your Keywords; Plus: Q&A With WordStream’s Larry Kim

    Organizing your paid search keywords into the right ad groups can be a difficult task for even the best search engine marketers. Many times, a keyword may seem to naturally fall into multiple ad groups. The engines tell us the best practice is to not have the same keyword in different groups, because [...]

  • Search In Pictures: Yahoo Duck, Google Band & Chrome Ads

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. [...]

  • Google Battles French, Italians In Court, Loses Copyright Case

    Google will probably be fighting legal battles in European courts and appearing before EU regulators for some time to come. For the time being Google has lost (at least for now) a copyright case in France arising from book scanning. According to Reuters: [...]

  • SEO Expert Swears In Court That Google Uses Meta Keywords Tag

    I was pointed to a filed affidavit (PDF) between Jenzabar & Robert Maginn as the plaintiffs versus Long Bow Group as the defendants. In short, it seems like the plaintiff is suing the defendants over trademark infringement within a site’s keyword meta tags. [...]

  • Google Relaunching Google Answers As Google Guru?

    Google Blogoscoped reports that one of his readers noticed a “Google Guru” link in his Google Account page. Google Guru was launched in January 2007 in Russia as a social question and answer site. You can access it at guru.google.co.th/guru/ and here is a picture:[...]

  • The Ultimate Reason Your SEO Is Underperforming

    In the first installment of this series I asserted that your SEO performance is suffering in proportion to how powerfully you are able to communicate the opportunity to executives. Winning the resources required to grow the channel requires a basic set of metrics. In the subsequent installments, I showed you how to use “Jedi” performance [...]

  • Is Social Media Ruining Search Results?

    I preferred search engine results pages (SERPs) before other forms of social media became the rage. I think the commercial web search engines are giving social media items far more attention and validation than they deserve. Do you?

  • QuickMark Says Fix Coming Soon For Google Favorite Place Decals Bug

    Google is suffering through a somewhat embarrassing turn of events regarding its Favorite Place decals, but the company that’s actually responsible for the problem says a fix is on the way. QuickMark, makers of an iPhone app that has led users to the wrong URL when a Favorite Places decal is scanned, says it has submitted [...]

  • Google To Buy Yelp For $500 Million?

    TechCrunch is reporting that Google is “advanced acquisition negotiations” to buy Yelp for $500 million or more. TechCrunch has been generally correct about many of the rumors it has reported recently (i.e., Google Phone) so we should take this seriously. Yelp has raised a little over $30 million over several funding rounds. Revenues are heading toward [...]

  • Bing Still Working On Canonical Tag Support, Suggests Other Ways To Manage Duplicate Content

    While Google has recently announced its support of the canonical tag across different domains, Bing says it’s still working on supporting the canonical tag on a single domain, and suggests webmasters should rely on other means to manage duplicate content. The rel=”canonical” link element was introduced earlier this year as a way for webmasters to define [...]

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Searching

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